D.I.E.M.
WHO
CNH Capital is the financial branch of New Holland and CASE in Europe:
- financial experts for agriculture and construction equipment fields
- active in 13 countries
- manages more than 1,200 dealers and distributors across Europe
WHAT
Design and development of learning materials for the launch of DIEM - Dealer Invoice Electronic Management portal.
The project aims at instructing dealers about new invoice management tools, using 19 different languages.
Communication and tone of voice have to be concise and engaging, by means of case histories mixed with theory and examples about the efficacy of the tool.
SOLUTION
The goal was accomplished using introductive videos, video tutorials, animated tutorials and interactive simulations.
Tutorials related to single videos granted the opportunity to show every feature and practically apply them.
HIGHLIGHTS
Clearly organised contents allowed for quick searches and last-minute adjustments.
Thanks to a savvy editing, videos were dynamic and engaging, and paralleled modern, professional and innovative company environment. The user was able to focus on learning path, and on the context and the benefits of the tool as well.
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